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Nothing Better
There is nothing better than watching your child succeed. That’s how I feel. I am certain of it. I am certain of it. Please do not try to convince me otherwise. Personal success is obviously very...
View ArticleA Big Day: Title IX Anniversary Shows Sport’s Influence on Women
“No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity.” –...
View ArticleThe Social Affirmation (of the NBA)
At 12:01 am this Sunday morning, I was on my phone refreshing my twitter feed in a pull down motion as if I was playing slots in Las Vegas. This motion happened over the course of the next hour quite...
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Serving Up Tennis To The Next Generation
As the 2012 US Open Tennis Championships advances its way towards another exciting finale, I can count myself among the fortunate 700,000 plus who stepped onto the grounds of the USTA Billie Jean King...
View ArticleHit & A Miss
As the NFL Season (YAY – the “real” refs are back!) chugs along and the NHL season seems doomed (again), the MLB wound down its season last week and forays into another wonderful Fall postseason. So...
View ArticleMillennials’ Passion for Sports Plays Out Through Mobile
As part of New York City’s Advertising Week, I attended a panel discussing “Millennials and Digital Natives as Sports Fans.” Panelists from major properties including the PGA and the Detroit Pistons,...
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Social Celebrities
On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the...
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SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS
“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of...
View ArticleAssist Their Passion: The Key to Success in Social Sports Marketing
Why do Brands get into sports marketing? Why do they target fans? Passion. If they are looking at it from the right perspective, brands market to these fans because of their passion, not just because...
View ArticleWorld Cup – the Most “Social” Event Ever
I dare you to go anywhere on social media and find a place where the World Cup isn’t being talked about. It’s everywhere, and it’s blowing past events out of the water. During the tournament’s first...
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